Agency: WorksMC
Client: Lenovo
Lenovo were looking to help channel partners and independent resellers sell more of their products and services. The resulting campaign highlighted the ‘super’ benefits of two featured products, and engaged users with a competition – the prize being tickets to see new superhero films. We produced a DM piece which included a teaser poster in the style of a film release poster, and a set of stickers, emails and a website.